EU bans AI-generated images and videos in official communications

The European Union’s main institutions have banned their staff from using artificially generated images and videos in official communications. The European Commission, the European Parliament and the Council of the European Union are responding to growing concerns about deepfakes and the manipulation of online content, Politico reports.

According to Brussels, the ban is intended to protect the credibility and authenticity of official communications. The Union is concerned that content created by artificial intelligence could be perceived as misleading or harmful, while also seeking to ensure clear accountability for published material.

At the same time, the use of AI for technical editing remains permitted, for example to enhance image quality.

The approach contrasts with practice in the United States, where President Donald Trump has repeatedly used AI-generated content in public communications. Some governments within the EU are also already experimenting with the technology.

Experts warn that a blanket ban may prove problematic, as political communication is evolving rapidly and the use of AI continues to expand. Some argue that responsible use could be more effective than outright rejection.

For now, however, the EU is opting for caution, emphasising that maintaining public trust in official information remains a priority.

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